My Florida Outfitter is the online presence for Florida Discount Outfitter. We currently have our online store and our brick in mortar store located in Jacksonville FL. Our mission is to bring you quality outdoor equipment at an unbeatable price. We offer a wide range of products, from clothing and accessories to fishing tackle and pontoon boats. From name brands to the new market movers, our selection is carefully curated to ensure that we only offer the best for our customers.