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ACTUELLEMENT ÉPUISÉ

Marketing Ser.: Introduction to Advertising and Promotion by George E. Belch and Michael A. Belch (1997, Hardcover)

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Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0256218994
ISBN-13
9780256218992
eBay Product ID (ePID)
806709

Product Key Features

Number of Pages
784 Pages
Language
English
Publication Name
Introduction to Advertising and Promotion
Subject
Advertising & Promotion
Publication Year
1997
Type
Textbook
Author
George E. Belch, Michael A. Belch
Subject Area
Business & Economics
Series
Marketing Ser.
Format
Hardcover

Dimensions

Item Height
1.3 in
Item Weight
65.4 Oz
Item Length
11.2 in
Item Width
8.8 in

Additional Product Features

Edition Number
4
Intended Audience
College Audience
LCCN
97-028715
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
659.1
LC Classification Number
HF5823.B387 1998