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Mesures des médias sociaux : comment mesurer et optimiser votre investissement marketing par S-
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Numéro de l'objet eBay :404881364951
Dernière mise à jour le 17 sept. 2024 22:18:50 Paris. Afficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- Bon état
- Commentaires du vendeur
- “This is a used book in good condition and may show some signs of use or wear .”
- ISBN
- 9780470583784
- Book Title
- Social Media Metrics : How to Measure and Optimize Your Marketing Investment
- Book Series
- New Rules Social Media Ser.
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.3 in
- Publication Year
- 2010
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.9 in
- Genre
- Computers, Business & Economics
- Topic
- Web / Social Media, E-Commerce / Internet Marketing, General, Marketing / Research
- Item Weight
- 16 Oz
- Item Width
- 6.2 in
- Number of Pages
- 272 Pages
À propos de ce produit
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470583789
ISBN-13
9780470583784
eBay Product ID (ePID)
79674405
Product Key Features
Book Title
Social Media Metrics : How to Measure and Optimize Your Marketing Investment
Number of Pages
272 Pages
Language
English
Topic
Web / Social Media, E-Commerce / Internet Marketing, General, Marketing / Research
Publication Year
2010
Illustrator
Yes
Genre
Computers, Business & Economics
Book Series
New Rules Social Media Ser.
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
16 Oz
Item Length
9.3 in
Item Width
6.2 in
Additional Product Features
Intended Audience
Trade
LCCN
2010-003833
Dewey Edition
22
Series Volume Number
3
Dewey Decimal
658.8/72
Table Of Content
Foreword x Acknowledgments xiii Introduction: Getting Started--Understanding the Ground Rules xv Chapter 1 Getting Focused--Identifying Goals 1 Chapter 2 Getting Attention--Reaching Your Audience 15 Chapter 3 Getting Respect--Identifying Influence 51 Chapter 4 Getting Emotional--Recognizing Sentiment 77 Chapter 5 Getting Response--Triggering Action 105 Chapter 6 Getting the Message--Hearing the Conversation 123 Chapter 7 Getting Results--Driving Business Outcomes 163 Chapter 8 Getting Buy-In--Convincing Your Colleagues 199 Chapter 9 Getting Ahead--Seeing the Future 213 Appendix: Resources 229 Index 235
Synopsis
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication., The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising., Measure the success of your social media business strategy Filling a key need for serious online marketers, Social Media Metrics gives you an A Z guide to using data to drive your social media marketing efforts. Inside youll find how best to assess your Twitter and Facebook followings (hint: more is not always better), how to maximize your social media ROI, how to use social media metrics to effectively make your case to skeptics, and much more. Filled with the numbers that matter and specific examples of how to use them, Social Media Metrics equips you to successfully market on the social Web. "Jim Sterne has been at the cutting edge of this industry since before there even was an industry. If youre focused on measurement, you need his take on it." Seth Godin , author, Linchpin "Companies know they must have a social strategy, yet when approaching emerging technologies, measuring ROI is a challenge. Thankfully, weve got Social Media Metrics, in which Jim provides actionable frameworks and how-tos. This is a desktop reference that professionals should keep in close reach." Jeremiah Owyang , Web strategist "Jim Sterne has been in the business of teaching us how to measure the immeasurable for fifteen years. With this wonderful book, he brings his wisdom to the problem du jour: social media. In a faith-based medium, youll learn how to be data driven!" Avinash Kaushik , author, Web Analytics 2.0
LC Classification Number
HF5415.1265
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