Accéder au contenu principal

ACTUELLEMENT ÉPUISÉ

Brandsimple: How the Best Brands Keep it Simple and Succeed by Allen P. Adamson (Paperback, 2007)

À propos de ce produit

Économiser sur : Adultes, université

Diapositive actuelle {CURRENT_SLIDE} sur {TOTAL_SLIDES}- Économiser sur : Adultes, université

Dragon Ball Z Super Carte Jeu de Démarrage Pont Tout Neuf ~SD13 Clan Collusion
6,10 EUR
Prix médian sur eBay 10,29 EUR
Retenant Sur The Troubled Life De Billy Kerr BOARD GAME Marque Neuf sous Blister
7,12 EUR
Prix médian sur eBay 14,22 EUR

Vous aimerez peut-être aussi

Diapositive actuelle {CURRENT_SLIDE} sur {TOTAL_SLIDES}- Vous aimerez peut-être aussi

À propos de ce produit

Product Information

In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen P. Adamson offers a refreshingly simple solution: bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand's true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right and wrong.

Product Identifiers

Publisher
ST Martin's Press
ISBN-13
9781403984906
eBay Product ID (ePID)
90882905

Product Key Features

Author
Allen P. Adamson
Publication Name
Brandsimple: How the Best Brands Keep It Simple and Succeed
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2007
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
300g

Additional Product Features

Title_Author
Allen P. Adamson
Country/Region of Manufacture
United States