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L'art du marketing numérique: le guide définitif pour créer une cible stratégique-
31,99 GBP
Environ38,29 EUR
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6,88 GBP (environ 8,24 EUR) Standard Int'l Postage.
Lieu où se trouve l'objet : London, Royaume-Uni
Délai de livraison :
Estimé entre le jeu. 3 oct. et le mer. 16 oct. à 43230
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Numéro de l'objet eBay :386729003061
Dernière mise à jour le 29 août 2024 16:26:04 Paris. Afficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- ISBN-13
- 9781119265702
- Book Title
- The Art of Digital Marketing
- ISBN
- 9781119265702
- Publication Year
- 2016
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
- Item Height
- 259 mm
- Publisher
- John Wiley & Sons INC International Concepts
- Subject
- Management, Marketing
- Item Weight
- 846 g
- Item Width
- 188 mm
- Number of Pages
- 400 Pages
À propos de ce produit
Product Information
The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781119265702
eBay Product ID (ePID)
221122357
Product Key Features
Number of Pages
400 Pages
Language
English
Publication Name
The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
Publication Year
2016
Subject
Management, Marketing
Type
Textbook
Format
Hardcover
Dimensions
Item Height
259 mm
Item Weight
846 g
Item Width
188 mm
Additional Product Features
Country/Region of Manufacture
United States
Description de l'objet fournie par le vendeur
Informations sur le vendeur professionnel
ABC Books Ltd
c/o Earthprint Cavendish House
Cavendish Road
Stevenage
Hertfordshire
SG1 2EQ
United Kingdom
Numéro de TVA :
- GB 324767388
Numéro d'immatriculation de la société :
- 05034144
Je certifie que toutes mes activités de vente seront conformes à toutes les lois et réglementations de l'UE.
Numéro CRN :
- 05034144
Inscrit comme vendeur professionnel
Évaluations en tant que vendeur (30 639)
- i***e (151)- Évaluations laissées par l'acheteur.6 derniers moisAchat vérifiéA* service from this company was a bit sceptical from some of the reviews but this was the best experience I’ve had buying from a company on eBay. My order wasn’t dispatched on time so I messaged them and they replied quickly and helped asap and let me know what was happening my order and it came 2 days later, item is as described and in perfect condition will defiantly be buying from them again, thank you so much for my lovely purchase 🤩
- 3***l (56)- Évaluations laissées par l'acheteur.6 derniers moisAchat vérifiéThe packaging for this item was the standard cardboard mail wrapper for a large book, so somewhat oversized, and it was left open; unsealed - see photos. However, it nevertheless arrived safely and in good condition, within the timeframe notified, and is a very satisfactory purchase. I have brought from this seller before and have found them to offer good value for money.
- b***5 (274)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéExcellent book, well packaged and arrived in pristine condition. Lots of amazing, detailed recipes and pictures. Well worth the money. No dispatch details updated or communication email received so I wasn’t aware when it had been posted, however did arrive in a reasonable amount of time. Would certainly buy from this seller again.
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