Photo 1/1
![Livre de poche marketing par Paul Baines (anglais) - Photo 1/1](https://i.ebayimg.com/images/g/36YAAOSwJM5l56Ar/s-l500.jpg)
Livre de poche marketing par Paul Baines (anglais)-
État :
3 disponibles
Livraison :
Lieu où se trouve l'objet : Fairfield, Ohio, États-Unis
Délai de livraison :
Estimé entre le mer. 10 juil. et le sam. 20 juil. à 43230
Retours :
Retour sous 30 jours. L'acheteur paie les frais de retour. Afficher les détails- pour en savoir plus sur les retours
Paiements :
Achetez en toute confiance
Détails sur le vendeur
- 98,3 % d'évaluations positives
Inscrit comme vendeur professionnel
Le vendeur assume l'entière responsabilité de cette annonce.
Numéro de l'objet eBay :386107752799
Dernière mise à jour le 05 mars 2024 23:42:50 Paris. Afficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- ISBN-13
- 9780198809999
- Book Title
- Marketing
- ISBN
- 9780198809999
- Subject Area
- Business & Economics
- Publication Name
- Marketing
- Publisher
- Oxford University Press, Incorporated
- Item Length
- 10.4 in
- Subject
- Marketing / General, General, Sales & Selling / General
- Publication Year
- 2019
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 1.1 in
- Item Weight
- 52.1 Oz
- Item Width
- 7.7 in
- Number of Pages
- 776 Pages
À propos de ce produit
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0198809999
ISBN-13
9780198809999
eBay Product ID (ePID)
9038405506
Product Key Features
Number of Pages
776 Pages
Language
English
Publication Name
Marketing
Subject
Marketing / General, General, Sales & Selling / General
Publication Year
2019
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.1 in
Item Weight
52.1 Oz
Item Length
10.4 in
Item Width
7.7 in
Additional Product Features
Edition Number
5
Intended Audience
Scholarly & Professional
LCCN
2018-959365
Dewey Edition
23
Reviews
Just the right balance between rigour and accessibility, good case studies, and support for students mean this is still the best book for introductory marketing.
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
1: Principles of marketing1. Marketing principles and practice2. Consumer buying behaviour3. Marketing research and customer insight2: Marketing management and strategy4. The marketing environment5. Marketing strategy6. Marketing segmentation and positioning7. International market development3: Managing marketing programmes8. New proposition development and innovation9. Price and customer value decisions10. Principles of marketing communications11. Configuring the marketing communications mix12. Digital and social media marketing13. Brand decisions4: Principles of customer management14. Channels, supply chains, and retailing15. Services and relationship marketing16. Business-to-business marketing5: The social impacts of marketing17. Not-for-profit and social marketing18. Marketing, society, sustainability, and ethics
Synopsis
How does Samsung use data to improve customers' omnichannel shopping experiences? How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever? How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing , fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society. The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fast fashion, and 'femvertising' illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like in practice but how it can be used to promote a company's success. Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. The authors speak to marketing professionals from a range of companies, from Ipsos MORI to Adnams, Akestam Holst to H&M, who talk through how they dealt with a marketing problem facing their company and what career advice they would offer to those starting out in the industry. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further; with a suite of online resources designed to stimulate, assess, and consolidate learning, Marketing is the complete package for any introductory marketing module. This book is accompanied by the following online resources. For everyone: Case insight videos Industry foresight videos Library of video links For students: Author audio podcasts Multiple-choice questions Flashcard glossary Internet activities Research insights Web links For lecturers: VLE content PowerPoint slides Test bank Essay questions Tutorial activities Discussion question pointers Figures and tables from the book Case insight video transcripts, How does Samsung use data to improve customers' omnichannel shopping experiences?How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever?How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businessesalike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society.The fifth editionsees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fast fashion, and 'femvertising' illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like in practice but how it canbe used to promote a company's success.Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. Theauthors speak to marketing professionals from a range of companies, from Ipsos MORI to Adnams, Åkestam Holst to H&M, who talk through how they dealt with a marketing problem facing their company and what career advice they would offer to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links toseminal papers throughout each chapter also present the opportunity to take learning further; with a suite of online resources designed to stimulate, assess, and consolidate learning, Marketing is the complete packagefor any introductory marketing module.This book is accompanied by the following online resources.For everyone:Case insight videos Industry foresight videosLibrary of video links For students:Author audio podcastsMultiple-choice questionsFlashcard glossaryInternet activitiesResearch insightsWeblinksFor lecturers:VLE content PowerPoint slides Test bankEssay questions Tutorial activitiesDiscussion question pointersFigures and tablesfrom the bookCase insight video transcripts, How does Samsung use data to improve customers' omnichannel shopping experiences? How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever? How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society. The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fast fashion, and 'femvertising' illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like in practice but how it can be used to promote a company's success. Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. The authors speak to marketing professionals from a range of companies, from Ipsos MORI to Adnams, Akestam Holst to H&M, who talk through how they dealt with a marketing problem facing their company and what career advice they would offer to those starting out in the industry. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further; with a suite of online resources designed to stimulate, assess, and consolidate learning, Marketing is the complete package for any introductory marketing module. This book is accompanied by the following online resources. For everyone: Case insight videos Industry foresight videos Library of video links For students: Author audio podcasts Multiple-choice questions Flashcard glossary Internet activities Research insights Web links For lecturers: VLE content PowerPoint slides Test bank Essay questions Tutorial activities Discussion question pointers Figures and tables from the book Case insight video transcripts
LC Classification Number
HF5415.B26 2019
ebay_catalog_id
4
Copyright Date
2019
Description de l'objet fournie par le vendeur
Informations sur le vendeur professionnel
Premier Books LLC
David Taylor
26C Trolley Sq
19806-3356 Wilmington, DE
United States
Je certifie que toutes mes activités de vente seront conformes à toutes les lois et réglementations de l'UE.
Le vendeur assume l'entière responsabilité de cette annonce.
Numéro de l'objet eBay :386107752799
Dernière mise à jour le 05 mars 2024 23:42:50 Paris. Afficher toutes les modificationsAfficher toutes les modifications
Livraison et expédition
Lieu où se trouve l'objet :
Fairfield, Ohio, États-Unis
Destination :
Afghanistan, Afrique du Sud, Albanie, Algérie, Allemagne, Andorre, Angola, Anguilla, Antigua-et-Barbuda, Antilles néerlandaises, Arabie saoudite, Argentine, Arménie, Aruba, Australie, Autriche, Azerbaïdjan, Bahamas, Bahreïn, Bangladesh, Belgique, Belize, Bermudes, Bhoutan, Bolivie, Bosnie-Herzégovine, Botswana, Brunei Darussalam, Brésil, Bulgarie, Burkina Faso, Burundi, Bénin, Cambodge, Cameroun, Canada, Cap-Vert, Chili, Chine, Chypre, Colombie, Comores, Corée du Sud, Costa Rica, Croatie, Côte d'Ivoire, Danemark, Djibouti, Dominique, Espagne, Estonie, Fidji, Finlande, France, Gabon, Gambie, Ghana, Gibraltar, Grenade, Groenland, Grèce, Guatemala, Guernesey, Guinée, Guinée équatoriale, Guinée-Bissau, Guyana, Géorgie, Haïti, Honduras, Hong Kong, Hongrie, Inde, Indonésie, Irak, Irlande, Islande, Israël, Italie, Jamaïque, Japon, Jersey, Jordanie, Kazakhstan, Kenya, Kirghizistan, Kiribati, Koweït, Laos, Lesotho, Lettonie, Liban, Liberia, Liechtenstein, Lituanie, Luxembourg, Macao, Macédoine, Madagascar, Malaisie, Malawi, Maldives, Mali, Malte, Maroc, Maurice, Mauritanie, Mayotte, Mexique, Moldavie, Monaco, Monde entier, Mongolie, Montserrat, Monténégro, Mozambique, Namibie, Nauru, Nicaragua, Niger, Nigeria, Niue, Norvège, Nouvelle-Zélande, Népal, Oman, Ouganda, Ouzbékistan, Pakistan, Paraguay, Pays-Bas, Philippines, Pologne, Portugal, Pérou, Qatar, Roumanie, Royaume-Uni, Rwanda, République centrafricaine, République dominicaine, République du Congo, République démocratique du Congo, République tchèque, Sahara occidental, Saint-Christophe-et-Niévès, Saint-Marin, Saint-Pierre-et-Miquelon, Saint-Vincent-et-les-Grenadines, Sainte-Hélène, Sainte-Lucie, Salvador, Serbie, Seychelles, Sierra Leone, Singapour, Slovaque, Slovénie, Somalie, Sri Lanka, Suisse, Suriname, Suède, Svalbard et Jan Mayen, Swaziland, Sénégal, Tadjikistan, Tanzanie, Taïwan, Tchad, Thaïlande, Togo, Tonga, Trinité-et-Tobago, Tunisie, Turkménistan, Turquie, Tuvalu, Uruguay, Vanuatu, Vatican, Viêt Nam, Wallis-et-Futuna, Yémen, Zambie, Zimbabwe, Égypte, Émirats arabes unis, Équateur, Érythrée, Éthiopie, Îles Caïmans, Îles Cook, Îles Malouines, Îles Salomon, Îles Turques-et-Caïques, Îles Vierges britanniques
Exclus :
APO/FPO, Alaska/Hawaï, Barbade, Biélorussie, Guadeloupe, Guyane, Libye, Martinique, Nouvelle-Calédonie, Panama, Papouasie-Nouvelle-Guinée, Polynésie française, Protectorats américains, Russie, Réunion, Samoa occidentales, Ukraine, Venezuela
Livraison et expédition | Chaque objet supplémentaire | à | Service | Livraison*Afficher les instructions de livraison |
---|---|---|---|---|
Livraison gratuite | Gratuit | États-Unis | Economy Shipping | Estimé entre le mer. 10 juil. et le sam. 20 juil. à 43230 |
Délai d'expédition |
---|
Envoi sous 10 jours ouvrés après réception du paiement. |
Taxes |
---|
Des taxes pourront être appliquées lors de la finalisation de l'achat. En savoir plusEn savoir plus sur le paiement des taxes sur les achats eBay |
Taxe de vente pour l'objet n°386107752799
Taxe de vente pour l'objet n°386107752799
Le vendeur facture une taxe de vente pour les États suivants :
État | Taux de la taxe de vente |
---|
Conditions de retour
Une fois l'objet reçu, contactez le vendeur dans un délai de | Mode de remboursement | Frais de retour |
---|---|---|
30 jours | Remboursement | L'acheteur paie les frais de retour |
Cliquez iciici pour en savoir plus sur les retours. Pour les transactions répondant aux conditions requises, vous êtes couvert par la Garantie client eBay si l'objet que vous avez reçu ne correspond pas à la description fournie dans l'annonce.
L'acheteur doit payer les frais de retour.
Détails des conditions de retour |
---|
Retours acceptés |
Détails du paiement
Modes de paiement
Remarque : il se peut que certains modes de paiement ne soient pas disponibles lors de la finalisation de l'achat en raison de l'évaluation des risques associés à l'acheteur.
Catégories populaires de cette Boutique
Inscrit comme vendeur professionnel
Évaluations en tant que vendeur (1 025 683)
b***r (6)- Évaluations laissées par l'acheteur.
Dernier mois
Achat vérifié
Shipped on time in as advertised condition.
1***c (350)- Évaluations laissées par l'acheteur.
Dernier mois
Achat vérifié
Was excited to come across this bit of family history-so glad someone took the time to do the research and share it-promptly shipped
k***h- Évaluations laissées par l'acheteur.
Dernier mois
Achat vérifié
Excellent!
Notes et avis sur le produit
Rédigez un avis en premier.
Découvrir d'autres objets :
- Manuels scolaires marketing pour adulte et université,
- Livres de fiction Penguin Books,
- Manuels scolaires marketing en français pour adulte et université,
- Livres de fiction Penguin Books, en anglais,
- Livres de fiction poche Penguin Books,
- Livres, bandes dessinées et revues de non-fiction marketing en français,
- Livres, bandes dessinées et revues de non-fiction livres Penguin Books,
- Livres anciens et de collection lacroix, paul,
- Livres anciens et de collection xviiième lacroix, paul,
- Livres anciens et de collection xixème Lacroix, Paul, sur histoire