Reviews
Voted one of the best business books of the year by Goodreads readers. "With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn't live without." - Publisher's Weekly "A must read for everyone who cares about driving customer engagement." -Eric Ries, author of The Lean Startup "The book everyone in Silicon Valley is talking about." -Boris Veldhuijzen van Zanten, founder of The Next Web " Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." -Matt Mullenweg, Founder of Wordpress "The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject." -Rory Sutherland, Vice-Chairman, Ogilvy & Mather "You'll read this. Then you'll hope your competition isn't reading this. It's that good." -Stephen P. Anderson, Author of Seductive Interaction Design "Nir's work is an essential crib sheet for any startup looking to understand user psychology." -Dave McClure, Founder 500 Startups "When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." -Andrew Chen, Technology Writer and Investor "I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company." -Dr. Stephen Wendel, author Designing for Behavior Change, Voted one of the best business books of the year by Goodreads readers. "With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn't live without." -- Publisher's Weekly "A must read for everyone who cares about driving customer engagement." --Eric Ries, author of The Lean Startup "The book everyone in Silicon Valley is talking about." --Boris Veldhuijzen van Zanten, founder of The Next Web " Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." --Matt Mullenweg, Founder of Wordpress "The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject." --Rory Sutherland, Vice-Chairman, Ogilvy & Mather "You'll read this. Then you'll hope your competition isn't reading this. It's that good." --Stephen P. Anderson, Author of Seductive Interaction Design "Nir's work is an essential crib sheet for any startup looking to understand user psychology." --Dave McClure, Founder 500 Startups "When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." --Andrew Chen, Technology Writer and Investor "I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company." --Dr. Stephen Wendel, author Designing for Behavior Change, "A must read for everyone who cares about driving customer engagement." -Eric Ries, author of The Lean Startup "The book everyone in Silicon Valley is talking about." -Boris Veldhuijzen van Zanten, founder of The Next Web " Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." -Matt Mullenweg, Founder of Wordpress "The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject." -Rory Sutherland, Vice-Chairman, Ogilvy & Mather "You'll read this. Then you'll hope your competition isn't reading this. It's that good." -Stephen P. Anderson, Author of Seductive Interaction Design "Nir's work is an essential crib sheet for any startup looking to understand user psychology." -Dave McClure, Founder 500 Startups "When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." -Andrew Chen, Technology Writer and Investor "I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company." -Dr. Stephen Wendel, author Designing for Behavior Change, "A must read for everyone who cares about driving customer engagement." -Eric Ries, author of The Lean Startup "The book everyone in Silicon Valley is talking about." -Boris Veldhuijzen van Zanten, founder of The Next Web " Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." -Matt Mullenweg, Founder of Wordpress "The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject." -Rory Sutherland, Vice-Chairman, Ogilvy & Mather "You'll read this. Then you'll hope your competition isn't reading this. It's that good." -Stephen P. Anderson, Author of Seductive Interaction Design "Nir's work is an essential crib sheet for any startup looking to understand user psychology." -Dave McClure, Founder 500 Startups "When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." -Andrew Chen, Technology Writer and Investor "I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company." -Dr. Stephen Wendel, author Designing for Behavior Change, "The book everyone in Silicon Valley is talking about." -Boris Veldhuijzen van Zanten, founder of The Next Web " Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." -Matt Mullenweg, Founder of Wordpress "The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject." -Rory Sutherland, Vice-Chairman, Ogilvy & Mather "You'll read this. Then you'll hope your competition isn't reading this. It's that good." -Stephen P. Anderson, Author of Seductive Interaction Design "Nir's work is an essential crib sheet for any startup looking to understand user psychology." -Dave McClure, Founder 500 Startups "When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." -Andrew Chen, Technology Writer and Investor "I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company." -Dr. Stephen Wendel, author Designing for Behavior Change, "With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn't live without." - Publisher's Weekly "A must read for everyone who cares about driving customer engagement." -Eric Ries, author of The Lean Startup "The book everyone in Silicon Valley is talking about." -Boris Veldhuijzen van Zanten, founder of The Next Web " Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." -Matt Mullenweg, Founder of Wordpress "The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject." -Rory Sutherland, Vice-Chairman, Ogilvy & Mather "You'll read this. Then you'll hope your competition isn't reading this. It's that good." -Stephen P. Anderson, Author of Seductive Interaction Design "Nir's work is an essential crib sheet for any startup looking to understand user psychology." -Dave McClure, Founder 500 Startups "When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." -Andrew Chen, Technology Writer and Investor "I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company." -Dr. Stephen Wendel, author Designing for Behavior Change
