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Gestion des événements : une introduction-
by Bladen, Charles; Kennell, James;... | PB | Good
5,27 USD
Environ4,73 EUR
État :
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... En savoir plusà propos de l'état
Bon état
Livre ayant déjà été lu, mais qui est toujours en bon état. La couverture présente des dommages mineurs, comme des éraflures, mais n'est ni trouée ni déchirée. Pour les couvertures rigides, la jaquette n'est pas nécessairement incluse. La reliure présente des marques d'usure mineures. La majorité des pages sont intactes. Pliures et déchirures mineures. Soulignement de texte mineur au crayon. Aucun surlignement de texte. Aucune note dans les marges. Aucune page manquante. Consulter l'annonce du vendeur pour avoir plus de détails et voir la description des défauts.
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Délai de livraison :
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Numéro de l'objet eBay :374904162734
Dernière mise à jour le 26 août 2024 18:22:31 Paris. Afficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- Bon état
- Commentaires du vendeur
- Binding
- Paperback
- Weight
- 2 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780415577427
- Subject Area
- Business & Economics
- Publication Name
- events Management : an Introduction
- Publisher
- Routledge
- Item Length
- 9.7 in
- Subject
- Industries / Service, Industries / Park & Recreation Management, Management, Advertising & Promotion
- Publication Year
- 2012
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9 in
- Item Weight
- 32 Oz
- Item Width
- 6.9 in
- Number of Pages
- 472 Pages
À propos de ce produit
Product Identifiers
Publisher
Routledge
ISBN-10
041557742X
ISBN-13
9780415577427
eBay Product ID (ePID)
21038311558
Product Key Features
Number of Pages
472 Pages
Publication Name
events Management : an Introduction
Language
English
Subject
Industries / Service, Industries / Park & Recreation Management, Management, Advertising & Promotion
Publication Year
2012
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
32 Oz
Item Length
9.7 in
Item Width
6.9 in
Additional Product Features
Intended Audience
College Audience
LCCN
2011-043776
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
394.2068
Table Of Content
CHAPTER HEADINGS OPENING 1. Introduction to the Events Industry PLANNING EVENTS 2. Event Project Management 3. Event design and production MANAGING EVENTS 4. Event Operations 5. Managing the Event Human Resource 6. Event Finance 7. Event Marketing and Sponsorship 8. Event Health, Safety and Risk Management TYPES OF EVENTS 9. Sports Events 10. Mega Events 11. Public and Voluntary Sector Events 12. Corporate Events 13. Arts and Live Entertainment Festivals and Events CURRENT ISSUES IN EVENTS 14. Impacts, sustainability and Legacy 15. Events and the media
Synopsis
Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry. The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and examples of best practice. Written by a team of authors with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. Events Management: An Introduction is the essential course text for any events management program., Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry. The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and examples of best practice. Written by a team of authors with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. Events Management: An Introductionis the essential course text for any events management program.
LC Classification Number
GT3405
Description de l'objet fournie par le vendeur
Informations sur le vendeur professionnel
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