ACTUELLEMENT ÉPUISÉ

Selling the Sunshine State : A Celebration of Florida Tourism Advertising by Tim Hollis (2008, Hardcover)

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Product Information

A celebration of fun and sun through tourists' eyes "Wow! The most beautiful and captivating manuscript I have ever read. Hollis's book is a journey to a long-vanished Florida before Disney, a Florida filled with roadside attractions, pink flamingos, and alligator farms. The beautiful and full-color vintage advertising makes this book one of the best Florida souvenirs of all time."--Brian R. Rucker, author of Arcadia and Floridale "This colorful book takes the reader back to the golden age of tourism, to Florida before the mouse. Vivid postcards and brochures revisit lost attractions and remind the reader that once upon a time Florida offered more than one brand of family fantasy."--Tracy J. Revels, author of Watery Eden For more than a century, Florida has thrived on its image as an exotic playground. Selling the Sunshine State offers a scrapbook of bygone brochures, postcards, souvenirs, and photos, all designed to lure northerners (and fellow southerners) into the peninsula. Tim Hollis's personal collection of Florida memorabilia and mementos lies at the heart of the nearly 500 color images herein. Lovingly assembled, the book is arranged according to the state's traditional tourism department regions, including the Miracle Strip, the Big Bend, and the Gold Coast which allows readers to discover the lost attractions and sometimes shocking appeals in promotional material created from the 1920s through the 1970s. An introductory essay on the history of Florida advertising methods and themes, along with additional commentary for each region, places the images in context. Hollis writes as a tourist, and his captions to the copious, eye-catching color illustrations transport the reader back to another era of Florida history. Nostalgic tourists, Florida natives, and anyone interested in the history of advertising will enjoy this lighthearted volume. Tim Hollis is the author of numerous books celebrating southern popular culture and history, including Dixie Before Disney: 100 Years of Roadside Run and Florida's Miracle Strip: From Redneck Riviera to Emerald Coast.

Product Identifiers

Publisher
University Press of Florida
ISBN-10
0813032660
ISBN-13
9780813032665
eBay Product ID (ePID)
64214581

Product Key Features

Book Title
Selling the Sunshine State : a Celebration of Florida Tourism Advertising
Author
Tim Hollis
Format
Hardcover
Language
English
Topic
United States / South / South Atlantic (DC, De, Fl, Ga, Md, Nc, SC, VA, WV), United States / State & Local / South (Al, Ar, Fl, Ga, Ky, La, ms, Nc, SC, Tn, VA, WV), Advertising & Promotion
Publication Year
2008
Illustrator
Yes
Genre
Travel, Business & Economics, History
Number of Pages
288 Pages

Dimensions

Item Length
10.3 in
Item Height
1.4 in
Item Width
7.3 in
Item Weight
44.6 Oz

Additional Product Features

Lc Classification Number
G155.U6h585 2008
Copyright Date
2008
Target Audience
Trade
Lccn
2008-004987
Dewey Decimal
659.19/91759
Dewey Edition
22

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Selling the Sunshine State : A Celebration of Florida Tourism Advertising by Tim Hollis (2008, Hardcover)

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À propos de ce produit

Product Information

Product Identifiers

Product Key Features

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Additional Product Features