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The Sponsorship Seeker's Toolkit, Fourth Edition by Kim Skildum-Reid, Anne-Marie Grey (Paperback, 2014)

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Product Information

Regarded as the authoritative text on sponsorship, this new edition brings marketers up to speed on social media and other digital strategies New material includes a brand-new sections on social media, social media references added throughout, more strategies for developing leverage ideas for proposals, and updated case studies Full of easy-to-use tools, techniques, resources, and templates to create a complete framework for the novice and to enhance the skills of the seasoned professional Skildum-Reid has been quoted as a corporate sponsorship expert in various sources, including CNN, CNBC, Bloomberg, Harvard Business Review, Marketing News, Brand Republic, Marketing Africa, South China Morning Post, Sponsor Magazine and the Canadian Broadcast Corporation

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-13
9780071825795
eBay Product ID (ePID)
209445456

Product Key Features

Author
Kim Skildum-Reid, Anne-Marie Grey
Publication Name
The Sponsorship Seeker's Toolkit, Fourth Edition
Format
Paperback
Language
English
Subject
Management
Publication Year
2014
Type
Textbook
Number of Pages
320 Pages

Dimensions

Item Height
236mm
Item Width
185mm
Item Weight
533g

Additional Product Features

Title_Author
Anne-Marie Grey, Kim Skildum-Reid
Country/Region of Manufacture
United States