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The Second Bounce Of The Ball: Turning Risk Into Opportunity by Sir Sir Ronald Cohen (Hardcover, 2007)

In this groundbreaking book, a globally respected figure in the business community uses his expertise to rethink attitudes to risk in business. This book aims to encourage and advise the potential entrepreneur, divulging Cohen's own experiences and approaches to business to give the reader the skills necessary to turn daunting possibilities into successful ventures. Risk becomes a profitable opportunity when properly understood. Cohen offers essential insights into every element of risk-taking. He addresses skills such as awareness, focus, determination and decisiveness while introducing crucial comparative tools, methods of risk calculation and risk psychology in order for the reader to effectively measure, manage and cope with risk in every type of investment.

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