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Exploring Corporate Strat T&c by Kevan Scholes, Gerry Johnson (Paperback, 1993)

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Exploring Corporate Strategy: Text and Cases (3rd Edition). Condition is Very Good. Dispatched with Royal Mail 1st Class.

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Product Information

The text of Exploring Corporate Strategy is supplemented by a selection of case studies from International and European companies, underpinning the important concepts and principles of corporate strategy and strategic management. The text covers all the underlying concepts, analytical methods and practical implications of corporate strategy, showing how they can be applied successfully to organizations. Providing an understanding of what corporate strategy is and why strategic decisions are important, the authors view corporate strategy in two ways - as a matter of economic analysis and planning, and as a matter of organizational decision making within a social, political and cultural process. Building on the practice of good strategic management, the text should help managers to take decisions about change, and implement change with assurance and skill. The different approaches to formulating strategy are also discussed. New to the third edition are: fuller account of strategy development processes; more integrated treatment of cultural context of strategy; and critique of Porter's generic strategies and market driven framework for considering generic strategies.

Product Identifiers

Publisher
Pearson Education (Us)
ISBN-13
9780132974417
eBay Product ID (ePID)
91777591

Product Key Features

Subject Area
Organizational Sociology
Author
Kevan Scholes, Gerry Johnson
Publication Name
Exploring Corporate Strat T&C
Format
Paperback
Subject
Business
Publication Year
1993
Type
Textbook
Number of Pages
576 Pages

Dimensions

Item Height
235mm
Item Width
175mm
Item Weight
1104g

Additional Product Features

Country/Region of Manufacture
United States

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