Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. Hisrevolutions in food service automation, franchising, shared national training and advertising have earned him aplace beside the men who founded t merely businesses but entire new industries.But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-madetycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise. Now meet Ray Kroc, theman behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and bornstoryteller, he will fascinate and inspire you. You'll never forget Ray Kroc.
Product Identifiers
Publisher
St Martin's Press
ISBN-10
125013028x
ISBN-13
9781250130280
eBay Product ID (ePID)
223496866
Product Key Features
Author
Ray Kroc, Robert Anderson
Format
Paperback
Language
English
Topic
Biography: Business
Additional Product Features
Place of Publication
New York
Author Biography
Ray Kroc (1902-1954) was a businessman, generally credited with building the McDonald's restaurant chain into one of the successful corporations in the world