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The Werkbund: Design Theory and Mass Culture Before the First World War by Frederic J. Schwartz (Hardcover, 1996)

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During the period before World War I, the German Werkbund was at the center of attempts to forge new theories of architecture and design in light of the momentous technological and economic developments of modernity. In this fascinating book, Frederic J. Schwartz explores the ideological and aesthetic positions at the core of debates that embroiled the prominent architects, critics, sociologists, economists, and politicians who had united in the Werkbund during this pivotal era. Taking the Werkbund out of the shadow of 1920s developments in architecture and design that have received more attention, Schwartz casts new light on this earlier historical movement. He shows that the concerns of the group went far beyond aesthetics, as design became a major testing ground for a new self-consciousness about the effects of consumerism and commodification in modern culture. Schwartz explores how a theoretical dialogue developed between the Werkbund and sociologists such as Georg Simmel and Werner Sombart, how economists' ideas about the cultural nature of the consumer market led to an ill-fated call for the development of types, and how a group of individualists within the organization developed an opposing position by taking into account changes in copyright and trademark laws that had begun to govern the economic use of visual form in quite concrete ways. It is to the debates in and around the Werkbund, Schwartz asserts, that we must look to find important roots of the mass culture theory associated with Walter Benjamin, Theodor Adorno, and other thinkers of the Frankfurt School.

Product Identifiers

Publisher
Yale University Press
ISBN-13
9780300068986
eBay Product ID (ePID)
91449270

Product Key Features

Author
Frederic J. Schwartz
Publication Name
The Werkbund: Design Theory and Mass Culture before the First World War
Format
Hardcover
Language
English
Subject
History
Publication Year
1996
Type
Textbook
Number of Pages
268 Pages

Dimensions

Item Height
254mm
Item Width
204mm
Item Weight
1120g

Additional Product Features

Title_Author
Frederic J. Schwartz
Country/Region of Manufacture
United States

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