Using a primer like the Too Faced Shadow Insurance makes eyeshadow application easier in several ways. This product provides a sticky base that grabs the pigment right off of your brushes. It also evens out any texture on the lid so that the eyeshadow is applied smoothly. Creasing is the bane of beauty lovers' existence. Shadow Insurance has anti-crease properties that prevent the powders from building up where you don't want them. Silicone-based primers like this one absorb oils from the eyelids to keep the oil from interacting with the powders by changing the color or causing them to clump up.It is important that you use a prep product that has been formulated expressly for the lids. Face priming cosmetics focus on overall skin concerns like blurring large pores, minimizing the appearance of texture, or keeping oil at bay. Eye bases are made specifically to keep powder eye products in place. This primer from Too Faced comes in a convenient squeeze tube that allows you to dispense the precise amount that you need. This type of packaging also keeps the product hygienic. That is crucial for something that you're putting on the delicate skin near your eyes.To use this product, squeeze a small amount onto your fingertip and smooth it evenly across your entire eyelid. Make sure you apply it all the way up to your brow bone if you plan to extend your makeup that high. This eyeshadow primer will absorb the oils from your eyelids and form a barrier between your skin and the makeup. Your shadows will sit evenly on top of the product. Give the product a few minutes to dry, and then use your finger to blend away any excess that may have collected in the crease. There are two ways to proceed. Some people like to apply skin-toned eyeshadows over primer to set it and to facilitate smoother blending. People with oilier lids often prefer to go right in with their color eyeshadows to ensure that they stick as firmly as possible. Shadow Insurance can also be worn on its own for a subtle look. If you just want to even out the look of your lids for an everyday, natural beauty look, put on the product and then top it with a setting powder.This product contains Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. (+/-): Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). It is formulated without parabens.Too Faced Shadow Insurance comes in a regular neutralizing shade as well as a shimmery champagne tone. The regular version conceals veins and discoloration. The shimmery version provides a luminous backdrop that gives your eyeshadow a special glow. When you start with an even base, your eyeshadows appear bolder.