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Menu : Pricing and Strategy by David V. Pavesic and Jack E. Miller (1996, Trade Paperback, Revised edition)

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Product Information

Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471287474
ISBN-13
9780471287476
eBay Product ID (ePID)
774911

Product Key Features

Author
Jack E. Miller, David V. Pavesic
Publication Name
Menu : Pricing and Strategy
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
1996
Type
Textbook
Number of Pages
240 Pages

Dimensions

Item Length
10.9in
Item Height
0.6in
Item Width
8.4in
Item Weight
20 Oz

Additional Product Features

Edition Description
Revised Edition
Edition Number
4
Table of Content
Menu Development. The Physical Menu. Marketing Strategies. Economic Strategies. Pricing Support Systems. Menu Pricing Strategies. Guidelines for Success. Sample Menus and Comments. Accuracy in Menus. Appendices. Glossary. Bibliography. Index.
Copyright Date
1996
Topic
Industries / Hospitality, Travel & Tourism, Economics / General, Methods / Professional
Dewey Decimal
647.9/5/0681
Intended Audience
College Audience
Dewey Edition
21
Illustrated
Yes
Genre
Cooking, Business & Economics