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Business Research Methods par Alan Bryman : d'occasion-

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Business Research Methods by Alan Bryman: Used
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État
Bon état: Livre ayant déjà été lu, mais qui est toujours en bon état. La couverture présente des ...
Book Title
Business Research Methods
Publication Date
2015-03-26
Edition Number
4
ISBN
9780199668649
Publication Year
2015
Type
Textbook
Format
Trade Paperback
Language
English
Publication Name
Business Research Methods
Item Height
1.2in
Author
Emma Bell, Alan Bryman
Item Length
10.4in
Publisher
Oxford University Press, Incorporated
Item Width
7.7in
Item Weight
60 Oz
Number of Pages
816 Pages

À propos de ce produit

Product Information

A complete introduction to doing business research, Business Research Methods is the ideal guide for students embarking on a research project. Together with real students and supervisors, the authors draw on their own extensive experience to give readers tips for success and provide advice to help them avoid common mistakes. Developed specifically with business and management students in mind, this bestselling textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice on carrying out their research. In addition to a broad range of relevant case studies, the book features a substantial discussion of ethics, a chapter on internet research methods, and a strong emphasis on practical content such as planning a project and writing it up. With a new chapter on the nature of business research that explains why an understanding of research methods is so important to the broader study of business and management, and a new chapter on sampling in qualitative research, Business Research Methods remains the book of choice to help you build a full understanding of the subject.Online Resource Centre For students: An interactive research guide, providing guidance and advice on every aspect of business researchVideo interviews with research studentsQuestions for reviewDatasets from the textSelf-marking multiple-choice questions for revisionAnnotated web links to useful articles, reviews, models and research guidesA guide to using Excel in data analysis For lecturers:A lecturer's guide including lecture outlines, reading lists and teaching activitiesA suite of customisable PowerPoint slidesFigures and tables from the text

Product Identifiers

Publisher
Oxford University Press, Incorporated
ISBN-10
0199668647
ISBN-13
9780199668649
eBay Product ID (ePID)
211885488

Product Key Features

Author
Emma Bell, Alan Bryman
Publication Name
Business Research Methods
Format
Trade Paperback
Language
English
Publication Year
2015
Type
Textbook
Number of Pages
816 Pages

Dimensions

Item Length
10.4in
Item Height
1.2in
Item Width
7.7in
Item Weight
60 Oz

Additional Product Features

Lc Classification Number
Hd30.4
Edition Number
4
Reviews
Business Research Methods is an excellent resource for all students of business research, providing both breadth and depth to this very important topic. The format and structure, along with the supporting online resources and real examples, make this a very accessible and helpful resource to all those interested in business, management and leadership research. - Dr Jean-Anne Stewart, Henley Business School, Business Research Methods is an excellent resource for all students of business research, providing both breadth and depth to this very important topic. The format and structure, along with the supporting online resources and real examples, make this a very accessible and helpful resource to all those interested in business, management and leadership research. - Dr Jean-Anne Stewart, Henley Business SchoolStill the most accessible text available on research methods. - Dr Orna O'Brien, University College DublinA superb introduction to social science research that combines the soundness of philosophy of science with an elegant presentation of critical aspects in social research practice for anybody interested in finding out reliable answers about management and business phenonmena' - Dr Nuno Oliveira, London School of Economics and Political Science
Table of Content
Part One: The research process1. The nature and process of business research2. Business research strategies3. Research designs4. Planning a research project and formulating research questions5. Getting started: reviewing the literature6. Ethics and politics in business researchPart Two: Quantitative research7. The nature of quantitative research8. Sampling in quantitative research9. Structured interviewing10. Self-completion questionnaires11. Asking questions12. Structured observation13. Content analysis14. Secondary analysis and official statistics15. Quantitative data analysis16. Using IBM SPSS statisticsPart Three: Qualitative research17. The nature of qualitative research18. Sampling in qualitative research19. Ethnography and participant observation20. Interviewing in qualitative research21. Focus groups22. Language in qualitative research23. Documents as sources of data24. Qualitative data analysis25. Computer-assisted qualitative data analysis: using NVivoPart Four: Mixed methods research and other considerations26. Breaking down the quantitative/qualitative divide27. Mixed methods research: combining quantitative and qualitative research28. E-research: Internet research methods29. Writing up business research
Copyright Date
2015
Topic
General
Lccn
2014-952418
Dewey Decimal
658.0072
Intended Audience
College Audience
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics

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