Reviews
"Business success or failure is often determined by decisions made in establishing selling prices for products and services. . . In this clear and readable work, the authors present a good summary of the literature on pricing policy, emphasizing the relevance of costs. They propose a system that involves analyzing indirect costs to distinguish those that may be relevant to pricing in some circumstances but not others. This 'analytical contribution accounting' has promise as a tool for many businesses. Students writing papers on costs and pricing policy would find this volume a useful starting point. The bibliography is good.... College and university collections." Choice, "The authors, both of whom are professors and consultants, have constructed a new system for product costing and pricing that is a variation of the direct costing approach often used for management decision making. As an introduction to the suubject, they discussin detail all of the traditional costing approaches. Their method involves the making of a 'basic calculation,' 'universally usable grouping of relative direct costs,' from which additional calculations can be made for specific pricing decisions. Management accountants will want to consider acquiring this work." Journal of Accountancy
