ACTUELLEMENT ÉPUISÉ

Consumer Behavior : Buying, Having, and Being by Michael R. Solomon (2003, Hardcover)

The Book of Esther relates the rise of a Jewish orphan to be Queen of Persia, the promotion of the loyal Jew Mordechai to the second highest rank after the king, and the salvation of Gode(tm)s chosen people of Israel, whose very existence is threatened by the Governor Haman. The interpretation of the present material involves fundamental questions of language, literature, the history of editorship, theology and hermeneutics which are unique within the Hebrew Bible. The interpretation of the Megilla takes up a dialogue with the Greek traditions together with contemporary literature and the most ancient rabbinic exegesis. The introduction presents the most important questions posed for the interpreter.

Lc Classification Number
Hf5415.32.S6 2005
Edition Number
6
Table of Content
I. CONSUMERS IN THE MARKETPLACE. 1. Consumers Rule.II. CONSUMERS AS INDIVIDUALS. 2. Perception. 3. Learning and Memory. 4. Motivation and Values. 5. The Self. 6. Personality and Lifestyles. 7. Attitudes. 8. Attitude Change and Interactive Communications.III. CONSUMERS AS DECISION MAKERS. 9. Individual Decision Making. 10. Buying and Disposing. 11. Group Influence and Opinion Leadership. 12. Organizational and Household Decision Making.IV. CONSUMERS AND SUBCULTURES. 13. Income and Social Class. 14. Ethnic, Racial, and Religious Subcultures. 15. Age Subcultures.V. CONSUMERS AND CULTURE. 16. Cultural Influences on Consumer Behavior. 17. The Creation and Diffusion of Consumer Culture.
Copyright Date
2004
Target Audience
College Audience
Topic
Customer Relations, Consumer Behavior
Lccn
2003-062313
Dewey Decimal
658.8/342
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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