ACTUELLEMENT ÉPUISÉ

The Product Manager's Desk Reference 2E by Steven Haines (Hardcover, 2014)

À propos de ce produit

Product Information

Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error narrower than ever. Introducing a brand-new Product Management Life Cycle (PMLC) model, The Product Manager's Desk Reference, Second Edition, provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge productmanager who contributes measurably to your company's success. In this fully revised edition of the definitive product management guide, veteran product management thought leader and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. The Product Manager's Desk Reference is packed with an array of best practices and helpful hints that arecritical to the efficient management of products. Written for practitioners by a practitioner, TheProduct Manager's Desk Reference explains how to: Choose and justify which products to buildPlan for their profitable creation and deploymentDevelop and launch themManage them once they enter the marketGracefully retire them and replace them with new productsEfficiently allocate investments across all of the products in an organization The Product Manager's Desk Reference embodieseverything product management. It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services. PRAISE FOR The Product Manager's Desk Reference: There are some books that are destined to become classics in their field. The Product Manager's Desk Reference by Steven Haines is one of those books. Anyone working not just in product management but also marketing and business development should take the time to read and absorb the comprehensive body of knowledge that Steven has organized around product management. -- AMANDA NOZ, Head of Positioning and Messaging, Alcatel-Lucent Steven has done an excellent job of bringing a standard definition of the roles and responsibilities of this 'accidental profession' to the industry, and has provided a path along with tools to improve your skills within the product management profession. -- BRIAN WEBER, Manager of Product Management, Thomson Reuters Steven Haines covers this multifaceted topic in a systematic manner that makes the book easy to navigate. His groundbreaking proposal that product management become a formal discipline is an accurate reflection of the acute need for these skills in the business community. -- DAN O'DAY, Senior Director, Product Management, Thomson Reuters From now on, this book will stand as an important reference point for all product management teams. -- MARK ELLIOTT, Vice President, Product Management, Smiths Detection The Product Manager's Desk Reference is a practicial guide to the activities fi rms need to engage in to build the discipline of product management. When actively utilized, the Desk Reference promotes consistency and standardization of methodology, which in turn leads to repeatable process, good decision making, and positive outcomes. This is an incredibly valuable resource. -- DEBORAH LORENZEN, Chief Operating Officer, BNY Mellon University

Product Identifiers

Publisher
Mcgraw-Hill Education-Europe
ISBN-13
9780071824507
eBay Product ID (ePID)
208738522

Product Key Features

Author
Steven Haines
Publication Name
The Product Manager's Desk Référence 2e
Format
Hardcover
Language
English
Subject
Management
Publication Year
2014
Type
Textbook
Number of Pages
832 Pages

Dimensions

Item Height
239mm
Item Width
196mm
Item Weight
1633g

Additional Product Features

Title_Author
Steven Haines
Country/Region of Manufacture
United States

Explorer par catégorie

The Product Manager's Desk Reference 2E by Steven Haines (Hardcover, 2014)

Économiser sur : Adultes, université

Dragon Ball Z Super Carte Jeu de Démarrage Pont Tout Neuf ~SD13 Clan Collusion

Retenant Sur The Troubled Life De Billy Kerr BOARD GAME Marque Neuf sous Blister

Vous aimerez peut-être aussi

Livres références références pour la jeunesse

Livres références pour la jeunesse

Livres références en allemand pour la jeunesse

Livres références poche pour la jeunesse

Livres références pour la jeunesse, en français

Manuels scolaires, d'éducation et références

À propos de ce produit

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features