Avon scientists have partnered with researchers to mimic the work of a gene they believe is responsible for longevity, thus creating Anew Genics Treatment Concentrate Spray. A concentrated spray that firms skin, boosts moisture, reduces the appearance of fine lines, and evens skin tone, this Anew Genics Treatment is the ultimate in anti-aging skincare for any beauty and makeup regimen. Avon was founded by David H. McConnell in 1886. After being a traveling book salesman, he realized there was an untapped market of women wanting fragrances, toiletries, and makeup brought to their doors. McConnell was inspired by the women he met and recruited them as sales representatives, empowering women with the opportunity to be CEOs of their own businesses and to control their economic destinies – a full 34 years before women were even allowed to vote in the United States. Avon is known for its innovative products that solve a multitude of beauty concerns, and the Anew Genics Treatment concentrate spray is no exception. The Avon Anew Genics Treatment Concentrate Spray is in a dark amber-colored bottle with a spray nozzle pump. The bottle contains 1.0 fluid ounce of this concentrated serum spray that should last through at least 30 days of daily application to the face. Powered by Avon’s patented YouthGen technology, the Avon Anew Genics Treatment Concentrate Spray helps skin cells act younger and can undo up to 10 years of visible aging. The patented YouthGen technology revolves around a “youth gene,” or rather a formulation that stimulates this “youth gene.” Avon collaborated with Italian academic researchers who had discovered a town in Italy whose locals had strikingly longer lifespans. The Italian researchers targeted an active youth gene linked to longevity and several other different genes that trigger the attributes that make one look young – namely, smooth, even-toned, firm, wrinkle-free skin. A consumer perception study of women ages 45-59 showed that expression lines visibly softened instantly after using Avon Anew Genics Treatment concentrate spray. A dermatologist assessment in a clinical study of women ages 45-59 saw that after 12 weeks, this product improves the look of wrinkles, improves the look of discolorations by 32 percent, and improves the look of age spots by 26 percent. Other ingredients that are scientifically shown to provide anti-aging properties in the Avon Anew Genics Treatment Concentrate Spray include a nice mix of hydrating ingredients plus a silicone-enhanced, film-forming agent that makes skin look and feel smoother. Also present are cell-communicating peptides, natural and synthetic antioxidants, and the mineral pigment mica to reduce shine. Apply the Avon Anew Genics Treatment Concentrate Spray every morning and night, gently smoothing it over your cleansed face and neck. Avon recommends following the application of the serum with any brand of moisturizer to seal in the ingredients from the serum. After applying the serum and moisturizer in the morning, you can continue with your normal makeup routine. At night, the serum followed by a moisturizer is all that is needed. Over time, the benefits of the Avon Anew Genics Treatment Concentrate Spray include reduced wrinkles and discoloration and hydrated and firmer skin. This serum is easy to use, safe for all skin types, and easily fits in with any skin care regimen.