ACTUELLEMENT ÉPUISÉ

Essentials of Business Communication by Mary Ellen Guffey and Dana Loewy (Paperback, 2015, 10th Edition)

Strengthen your business communication skills with the streamlined presentation and unparalleled learning resources found only in the award-winning ESSENTIALS OF BUSINESS COMMUNICATION, 10E. This unique four-in-one learning package includes an authoritative text, practical workbook, grammar/mechanics handbook at the end of the book, and premium Web site (access code is included with new copies of the text). Youll learn basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic, updated model documents and new exercises and activities introduce the latest business communication practices. Extraordinary exercises help you build confidence as you review grammar, punctuation, and writing guidelines. You'll find increased coverage of professional social media communication, electronic messages and digital media. Please note that the Premium Website access code is included in new copies of the text. Access codes and supplements are not guaranteed with used items.

Author
Mary Ellen Guffey, Dana Loewy
Publication Name
Essentials of Business Communication (With Premium Website, 1 Term (6 Months) Printed Access Card)
Format
Trade Paperback / Mixed Lot, Paperback
Language
English
Series
Mindtap Course List Ser.
Publication Year
2015
Type
Business
Number of Pages
608 Pages

Lc Classification Number
Hf5718.3
Publication Date
2015-01-01
Edition Description
10th Edition
Edition Number
10
Table of Content
Unit 1: Workplace Communication Today.Communicating in the Digital-Age Workplace.Unit 2: The Business Writing Process.2. Planning Business Messages.3. Organizing and Drafting Business Messages.4. Revising Business Messages.Unit 3: Workplace Messages.5. Short Workplace Messages and Digital Media.6. Positive Messages.7. Negative Messages.8. Persuasive and Sales Messages.Unit 4: Business Reports.9. Informal Reports.10. Proposals and Formal Reports.Unit 5: Professionalism and Team, Meeting, and Presentation Skills.11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.12. Business Presentations.Unit 6: Employment Communication.13. The Job Search and Rsums in the Digital Age.14. Interviewing and Following Up.Appendixes.A. Document Formats.B. Proofreading and Corrections Symbols.C. Citation and Documentation Formats.Front Matter and End Matter.Grammar/Mechanics Handbook.Key to Grammar/Mechanics Checkups.
Copyright Date
2016
Topic
Business
Lccn
2014-947986
Dewey Decimal
808.06/665, 808/.06665
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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