ACTUELLEMENT ÉPUISÉ

Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation by Justin Lokitz, Maarten van Lieshout, Patrick van der Pijl, Lisa Kay Solomon, Erik van der Pluijm (Paperback, 2016)

This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

Author
Justin Lokitz, Maarten Van Lieshout, Patrick Van Der Pijl, Lisa Kay Solomon, Erik Van Der Pluijm
Publication Name
Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation
Format
Paperback
Language
English
Subject
Business
Publication Year
2016
Type
Textbook
Number of Pages
272 Pages

Title_Author
Lisa Kay Solomon, Justin Lokitz, Patrick Van Der Pijl, Erik Van Der Pluijm, Maarten Van Lieshout
Country/Region of Manufacture
United States

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