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Social Media Marketing: A Strategic Approach by Donald I. Barker, Mary Roberts, Nicholas Bormann, Debra Zahay, Melissa Barker (Paperback, 2016)

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Product Information

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.

Product Identifiers

Publisher
Cengage Learning, INC International Concepts
ISBN-13
9781305502758
eBay Product ID (ePID)
221396918

Product Key Features

Author
Donald I. Barker, Mary Roberts, Nicholas Bormann, Debra Zahay, Melissa Barker
Publication Name
Social Media Marketing: a Strategic Approach
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2016
Type
Textbook
Number of Pages
400 Pages

Dimensions

Item Height
277mm
Item Width
217mm
Item Weight
748g

Additional Product Features

Title_Author
Mary Roberts, Donald I. Barker, Melissa Barker, Debra Zahay, Nicholas Bormann
Country/Region of Manufacture
United States