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New Korean Wave: Transnational Cultural Power in the Age of Social Media by Dal Jin (Paperback, 2016)

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The 2012 smash Gangnam Style by the Seoul-based rapper Psy capped the triumph of Hallyu , the Korean Wave of music, film, and other cultural forms that have become a worldwide sensation. Dal Yong Jin analyzes the social and technological trends that transformed South Korean entertainment from a mostly regional interest aimed at families into a global powerhouse geared toward tech-crazy youth. Blending analysis with insights from fans and industry insiders, Jin shows how Hallyu exploited a media landscape and dramatically changed with the 2008 emergence of smartphones and social media, designating this new Korean Wave as Hallyu 2.0. Hands-on government support, meanwhile, focused on creative industries as a significant part of the economy and turned intellectual property rights into a significant revenue source. Jin also delves into less-studied forms like animation and online games, the significance of social meaning in the development of local Korean popular culture, and the political economy of Korean popular culture and digital technologies in a global context.

Product Identifiers

Publisher
University of Illinois Press
ISBN-13
9780252081477
eBay Product ID (ePID)
221352418

Product Key Features

Author
Dal Jin
Publication Name
New Korean Wave: Transnational Cultural Power in the Age of Social Media
Format
Paperback
Language
English
Subject
History
Publication Year
2016
Type
Textbook
Number of Pages
232 Pages

Dimensions

Item Height
229mm
Item Width
152mm

Additional Product Features

Title_Author
Dal Jin
Country/Region of Manufacture
United States