About the Brand
Benetton is a worldwide famous Italian fashion brand, launched by the Benetton family. In 1963, the oldest of four children, Luciano Benetton sold his younger brother’s bicycle in order to buy a knitting machine. His first small collection of sweaters was well received in local stores, leading to the establishment of Benetton Group in 1965. The company’s core business remains clothing lines, as their products include womenswear, menswear and accessories, but in 1987 expanded into launching a scent to the brand. In 1987 the Benetton Company issued its first fragrance Colors de Benetton for men and women, followed by a series of successful perfumes.
