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Great American Billboards : 100 Years of History by the Side of the Road by Fred E. Basten (2007, Trade Paperback)

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Product Information

Early in the 20th century, as Americans climbed into their Model-Ts and took to the open road, American manufacturers and retailers discovered miles and miles of new advertising space, and the audaciously oversized billboard was born. For a century, billboards have recruited, congratulated, teased, sold, and seduced us, promoting everything under the sun, from hosiery to war bonds, presidential candidates to rock shows. GREAT AMERICAN BILLBOARDS not only offers a lively look back at changing styles, products, and tastes, but is also an important visual record of this largely unheralded yet ubiquitous American art form.Reviews"This slice-of-life compendium entertains and educates."-US Airways Magazine"Although the pictures are fascinating, Basten'¬?s text is quite a bonus."-Oklahoman"An illuminating guide to a country, its culture, and its people."-American Way"Beyond the irresistible nostalgia is a fascinating glimpse of the evolution of our consumer nation."-Dallas Morning NewsFeatured on Entertainment Weekly'¬?s "Must List"

Product Identifiers

Publisher
Ten Speed Press
ISBN-10
1580086586
ISBN-13
9781580086585
eBay Product ID (ePID)
46579554

Product Key Features

Book Title
Great American Billboards : 100 Years of History by the Side of the Road
Author
Fred E. Basten
Format
Trade Paperback
Language
English
Topic
Graphic Arts / Advertising, Popular Culture, Advertising & Promotion
Publication Year
2007
Genre
Design, Art, Business & Economics
Number of Pages
224 Pages

Dimensions

Item Length
6.5in
Item Height
0.6in
Item Width
11.1in
Item Weight
23.2 Oz

Additional Product Features

Lc Classification Number
Hf5843
Copyright Date
2007
Target Audience
Trade
Lccn
2007-297351
Dewey Decimal
659.1342
Dewey Edition
22
Illustrated
Yes