Shows how to use various marketing strategies in the professional realm and provides sound advice on how to approach the distinctive marketing problems of professional services.
Product Identifiers
Publisher
Prentice Hall (Higher Education Division, Pearson Education)
ISBN-13
9780135576205
eBay Product ID (ePID)
106085147
Product Key Features
Author
Paul N. Bloom, Philip Kotler
Publication Name
Marketing Professional Services
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
1984
Type
Textbook
Number of Pages
350 Pages
Dimensions
Item Height
230mm
Item Width
150mm
Item Weight
507g
Additional Product Features
Title_Author
Philip Kotler, Paul N. Bloom
Country/Region of Manufacture
United States
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