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Principles of Marketing by Gary Armstrong, Philip Kotler (Paperback, 1993)

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Product Information

This text presents an overview of the core topics of marketing. Features include: global marketing; ethical issues and social responsibility; building customer satisfaction through quality, service and value; and case studies concerning environmental, cultural and presidential marketing.

Product Identifiers

Publisher
Pearson Education (Us)
ISBN-13
9780130980397
eBay Product ID (ePID)
89409045

Product Key Features

Author
Gary Armstrong, Philip Kotler
Publication Name
Principles of Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
1993
Type
Textbook
Number of Pages
752 Pages

Dimensions

Item Height
178mm
Item Width
235mm
Item Weight
1400g

Additional Product Features

Title_Author
Gary Armstrong, Philip Kotler
Country/Region of Manufacture
United States