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La fin de la collecte de fonds collectez plus d'argent en vendant votre impact par Saul Jason neuf-

Texte d'origine
The End of Fundraising Raise More Money by Selling Your Impact By Saul Jason New
État :
Neuf
Prix :
19,97 USD
Environ18,41 EUR
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Lieu où se trouve l'objet : Port Jefferson Station, New York, États-Unis
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Estimé entre le lun. 17 juin et le jeu. 20 juin à 43230
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Numéro de l'objet eBay :186372119508

Caractéristiques de l'objet

État
Neuf: Livre neuf, n'ayant jamais été lu ni utilisé, en parfait état, sans pages manquantes ni ...
ISBN
9780470597071
Book Title
End of Fundraising : Raise more Money by Selling Your Impact
Item Length
9.3 in
Publisher
Wiley & Sons, Incorporated, John
Publication Year
2011
Format
Hardcover
Language
English
Illustrator
Yes
Item Height
0.9 in
Author
Jason Saul
Genre
Business & Economics
Topic
Marketing / General, Nonprofit Organizations & Charities / Fundraising & Grants, Nonprofit Organizations & Charities / General
Item Width
6.4 in
Item Weight
15.2 Oz
Number of Pages
240 Pages

À propos de ce produit

Product Information

Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't. The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact. For the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's "feel good" issues--education, the environment, health care, the arts, and animal rights--now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to "sell" their impact to a new set of stakeholders. Using his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide to Understand the role of social change in our economy Capture and communicate impact in simple, compelling terms Identify the new market stakeholders that value nonprofit outcomes Create powerful value propositions to increase leverage Improve the success of a nonprofit's pitches to funders The End of Fundraising includes the tools needed to effectively frame, market, and sell a nonprofit organization's impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470597070
ISBN-13
9780470597071
eBay Product ID (ePID)
99564388

Product Key Features

Book Title
End of Fundraising : Raise more Money by Selling Your Impact
Author
Jason Saul
Format
Hardcover
Language
English
Topic
Marketing / General, Nonprofit Organizations & Charities / Fundraising & Grants, Nonprofit Organizations & Charities / General
Publication Year
2011
Illustrator
Yes
Genre
Business & Economics
Number of Pages
240 Pages

Dimensions

Item Length
9.3 in
Item Height
0.9 in
Item Width
6.4 in
Item Weight
15.2 Oz

Additional Product Features

Intended Audience
Trade
Lc Classification Number
Hg4027.65
Table of Content
Preface ix Introduction: The End of Fundraising as We Know It 1 Part I CAPTURING YOUR IMPACT: FROM ''WHAT'' TO ''SO WHAT?'' 27 1 From Accountability to Value 33 2 Measurement 47 3 Creating a Product Called Impact 59 Part II MARKETING YOUR IMPACT: HOW TO CONNECT YOUR VALUE TO THE MARKET 79 4 New Market Stakeholders 87 5 Not All Outcomes Are Created Equal 115 6 How to Increase Your Value 131 Part III SELLING YOUR IMPACT: CREATING AND CLOSING DEALS IN THE SOCIAL CAPITAL MARKET 143 7 It's Not About You, It's About Them 145 8 The Art of the Deal 161 9 The Seven Immutable Laws of Selling Your Impact 173 Conclusion: Implications of the Social Capital Market 177 Epilogue: Frequently Asked Questions 183 Notes 189 Acknowledgments 209 Index 211
Copyright Date
2011
Lccn
2010-048720
Dewey Decimal
658.15/224
Dewey Edition
22

Description de l'objet fournie par le vendeur