Aimed at younger female gamers, LEGO Friends sends players to Heartlake City, where characters can spend their summer vacation caring for pets, making friends, and taking on a variety of mini-games. Players can decorate their bedroom, shop for new outfits and accessories, or get a trendy hairstyle, and then help friends with a variety of tasks including horseback riding competitions, cupcake delivery, and newspaper photography. Gamers can also play soccer, go dancing, hang out at a café, or train a pet to do tricks, and they can snap photos of it all for their in-game scrapbook.