ACTUELLEMENT ÉPUISÉ

Marketing by Steven W. Hartley, Roger A. Kerin and William Rudelius (2010, Hardcover)

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Product Information

Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty--from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style - Easy-to-read, interactive, writing style that engages students through activelearning techniques. Personalized Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs--through cases, exercises, and testimonials--that allows students to personalize marketing and identify possible career interests. Marketing Decision Making - The use of extended examples, cases, and videos involving people making marketing decisions. Integrated Technology - The use of powerful technical resources and learning solutions. Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional andcontemporary concepts. Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0073529931
ISBN-13
9780073529936
eBay Product ID (ePID)
77901265

Product Key Features

Author
Roger A. Kerin, William Rudelius, Steven W. Hartley
Publication Name
Marketing
Format
Hardcover
Language
English
Publication Year
2010
Type
Textbook
Number of Pages
800 Pages

Dimensions

Item Length
10.5in
Item Height
1.3in
Item Width
8.4in
Item Weight
65.3 Oz

Additional Product Features

Lc Classification Number
Hf5415.M29474 2010
Edition Number
10
Copyright Date
2011
Target Audience
College Audience
Topic
Marketing / General
Lccn
2009-043835
Dewey Decimal
658.8
Dewey Edition
23/Eng/20211230
Illustrated
Yes
Genre
Business & Economics

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Marketing by Steven W. Hartley, Roger A. Kerin and William Rudelius (2010, Hardcover)

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À propos de ce produit

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features