La nouvelle science du commerce de détail : comment l'analytique transforme la chaîne d'approvisionnement... - Photo 1/1

The New Science of Retailing : How Analytics Are Transforming the Supply Chain and Improving Performance by Ananth Raman and Marshall Fisher (2010, Hardcover)

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À propos de ce produit

Retailers today are drowning in data but lacking in insight: They have huge volumes of information at their disposal. But they're unsure of how to sort through it and use it to make smart decisions. The result? They're struggling with profit-sapping supply chain problems including stock-outs, overstock, and discounting. It doesn't have to be that way. In The New Science of Retailing , supply chain experts Marshall Fisher and Ananth Raman explain how to use analytics to better manage your inventory for faster turns, fewer discounted offerings, and fatter profit margins. Featuring case studies of retailing exemplars from around the world, this practical new book shows you how to: · Mine your sales data to identify "homerun" products you're missing · Reinvent your forecasting and pricing strategies · Build end-to-end agility into your supply chain · Establish incentives that align your supply chain partners behind shared objectives · Extract maximum value from technologies such as point-of-sale scanners and customer loyalty cards Highly readable and compelling, The New Science of Retailing is your playbook for turning all that data into a wellspring for new profits and unprecedented efficiency.

Book Title
New Science of Retailing : How Analytics Are Transforming the Supply Chain and Improving Performance
Author
Ananth Raman, Marshall Fisher
Format
Hardcover
Language
English
Topic
Industries / Retailing, Management
Publication Year
2010
Genre
Business & Economics
Number of Pages
272 Pages

Lc Classification Number
Hd38.5.F57 2010
Reviews
"the book is a practical guide to good inventory management, the reduction of markdowns, and the achievement of higher gross margins." -- Forbes, the book is a practical guide to good inventory management, the reduction of markdowns, and the achievement of higher gross margins." — Forbes
Table of Content
Introduction 1. Retail Valuation: How Investors Value Product Availability and Inventory Management 2. Product Life Cycle Planning: How to Reinvent Forecasting, Inventory Optimization, and Markdown Pricing 3. Assortment Planning: Mining Sales Data to Discover 'Homerun' Products You are Missing 4. Flexible Supply Chains: How to Design for Greater Agility End to End 5. Reducing Perverse Incentive Misalignment in Supply Chains 6. Store Level Execution: Increasing Sales Through Better Availability of Products and Store Associates 7. Company-Wide Implementation: Managerial Issues Affecting Implementation 8. Technological Risk: How Retailers Should Assess and Manage Emerging Technologies Conclusions
Copyright Date
2010
Lccn
2009-045240
Dewey Decimal
658.8/7
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes

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