Marketing : Real People, Real Choices by Michael R. Solomon, Michael G. Solomon and Greg W. Marshall (2006, Perfect)

Prentice Hall PTR

0132299208

9780132299206

56998364

Greg W. Marshall, Michael R. Solomon, Michael G. Solomon

Marketing : Real People, Real Choices

Perfect

English

2006

Textbook

640 Pages

10.9in

0.8in

8.5in

45.9 Oz

Hf5415.35.S65 2007

5

Part 1: MAKING MARKETING VALUE DECISIONS Chapter 1: Welcome to the World of Marketing: Creating and Delivering Value Chapter 2: Strategic Market Planning: Painting the Big Picture Chapter 3: Thriving in the Marketing Environment: The World is Flat Part 2: UNDERSTANDING CONSUMERS' VALUE NEEDS Chapter 4: Marketing Research: Gathering, Analyzing and Using Information Chapter 5: Consumer Behavior: How and Why People Buy Chapter 6: Business-to-Business Markets: How and Why Organizations Buy Chapter 7: Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management Part 3: CREATING THE VALUE PROPOSITION Chapter 8: Creating the Product Chapter 9: Managing the Product Chapter 10: Services and Other Intangibles: Marketing the Product That Isn't There Chapter 11: Pricing the Product Part 4: COMMUNICATING THE VALUE PROPOSITION Chapter 12: Catching the Buzz: Promotional Strategy and Integrated Marketing Communication Chapter 13: Advertising, Sales Promotion, and Public Relations Chapter 14: Personal Selling, Sales Management and Direct Marketing Part 5: DELIVERING THE VALUE PROPOSITION Chapter 15: Delivering Value Through Supply Chain Management: Channels of Distribution and Logistics Chapter 16: Retailing: Bricks and Clicks Appendix A: Qode In Action: Implementing a Marketing Plan Appendix B: Sample Marketing Plan: The S&S Smoothie Company Appendix C: Marketing Math Notes; Glossary; Credits; Index

2007

College Audience

Marketing / General

2006-031160

658.8002373

22

Yes

Business & Economics