For courses in international business. Cultural focus helps students understand key concepts in international business International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest . The 9th Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be relevant to their future careers.The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidly changing world. Also available with MyLab Management MyLab(tm) is the teaching and learning platform that empowers you to reach every student. By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Management.
Product Identifiers
Publisher
Pearson Education
ISBN-10
0134729226
ISBN-13
9780134729220
eBay Product ID (ePID)
242712036
Product Key Features
Number of Pages
448 Pages
Language
English
Publication Name
International Business : the Challenges of Globalization
Publication Year
2021
Subject
International / Economics, International / General
Type
Textbook
Subject Area
Business & Economics
Author
Kenneth Wild, John Wild
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
28 Oz
Item Length
10.2 in
Item Width
8.5 in
Additional Product Features
Edition Number
9
Intended Audience
College Audience
LCCN
2017-044961
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658/.049
Lc Classification Number
Hd62.4.W586 2018
Table of Content
PART I: GLOBAL BUSINESS ENVIRONMENT Globalization PART II: NATIONAL BUSINESS ENVIRONMENTS Cross-Cultural Business Political Economy and Ethics Economic Development of Nations PART III: INTERNATIONAL TRADE AND INVESTMENT International Trade Theory Political Economy of Trade Foreign Direct Investment Regional Economic Integration PART IV: THE INTERNATIONAL FINANCIAL SYSTEM International Financial Markets International Monetary System PART V: INTERNATIONAL BUSINESS MANAGEMENT International Strategy and Organization Analyzing International Opportunities Selecting and Managing Entry Modes Developing and Marketing Products Managing International Operations Hiring and Managing Employees