CLEP Test Preparation Ser.: CLEP® Principles of Marketing by Denise T. Ogden, James E. Finch and James R. Ogden (2005, Trade Paperback)

Research & Education Association

0738601179

9780738601175

48254949

James R. Ogden, James E. Finch, Denise T. Ogden

Clep® Principles of Marketing

Trade Paperback

English

Clep Test Preparation Ser.

2005

Textbook

256 Pages

10in

0.7in

6.7in

12.8 Oz

16

CONTENTS About Our Authors About Research & Education Association Acknowledgments Independent Study Schedule Chapter 1 PASSING THE CLEP PRINCIPLES OF MARKETING CBT About this Book About the Exam How to Use this Book Format and Content of the CLEP CBT About Our Course Review Raw Score Conversion Chart Scoring Your Practice Tests Studying for the Exam Test-Taking Tips The Day of the Exam Quick CLEP Facts Chapter 2 PRINCIPLES OF MARKETING REVIEW The Marketing Environment Marketing and Markets The Marketing Concept Marketing Functions and Processes Environmental Analysis Marketing Strategy and Planning Marketing Research Estimating Market Demand Target Markets Market Characteristics Demographics Behavioral Dimensions Market Segmentation Consumer Behavior Organizational and Industrial Markets Product Planning and Management Product Classification Product Concepts New Product Planning Product Adoption and Diffusion Product Mix Management Product Life Cycle Brand Management Packaging Distribution Systems Channels of Distribution Channel Functions Channel Structure Multiple Channels Channel Behavior Pushing vs. Pulling Strategies Physical Distribution Systems Wholesaling and Retailing Wholesaling Retailing Promotional Strategy Promotion Planning Advertising Plan Publicity and Public Relations Personal Selling Sales Promotion Direct Marketing Pricing Policies and Strategies Price Elasticity of Demand Price Fixing and Price Discrimination Pricing Strategy Pricing Decisions Price-Quality Correlation Psychological Pricing Profit Margin Special Topics in Marketing International Marketing Nonprofit Marketing History of the Marketing Concept The Role of Marketing in the Economy Marketing Ethics PRACTICE TEST 1 Test 1 Answer Key Detailed Explanations of Answers PRACTICE TEST 2 Test 2 Answer Key Detailed Explanations of Answers PRACTICE TEST 3 Test 3 Answer Key Detailed Explanations of Answers ANSWER SHEETS ADDITIONAL ANSWER SHEETS INDEX

College Audience

Clep (College-Level Examination Program), Marketing / General

Business & Economics, Study Aids