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Absolu : biographie d'une bouteille, très bon état, Hamilton, Carl, ISBN 158799-
4,00 GBP
Environ4,80 EUR
État :
Très bon état
Livre qui ne semble pas neuf, ayant déjà été lu, mais qui est toujours en excellent état. La couverture ne présente aucun dommage apparent. Pour les couvertures rigides, la jaquette (si applicable) est incluse. Aucune page n'est manquante, endommagée, pliée ni déchirée. Aucun texte n'est souligné ni surligné. Aucune note ne figure dans les marges. La couverture intérieure peut présenter des marques d'identification mineures. Marques d'usure et déchirures mineures. Consulter l'annonce du vendeur pour avoir plus de détails et voir la description des défauts.
Livraison :
9,08 GBP (environ 10,90 EUR) Standard Int'l Postage.
Lieu où se trouve l'objet : Rossendale, Royaume-Uni
Délai de livraison :
Estimé entre le lun. 30 sept. et le jeu. 10 oct. à 43230
Retours :
Retour sous 30 jours. L'acheteur paie les frais de retour.
Paiements :
Achetez en toute confiance
Le vendeur assume l'entière responsabilité de cette annonce.
Numéro de l'objet eBay :134433268747
Dernière mise à jour le 15 août 2024 21:52:41 Paris. Afficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- Book Title
- Absolut: Biography of a Bottle
- ISBN
- 9781587991370
- Publication Year
- 2002
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Absolut: Biography of a Bottle
- Item Height
- 218 mm
- Publisher
- Cengage Learning, INC International Concepts
- Item Width
- 142 mm
- Subject
- Advertising, Business
- Item Weight
- 454 g
- Number of Pages
- 288 Pages
À propos de ce produit
Product Information
While conducting research in business ethics, Carl Hamilton discovered that the official history of Absolut's advertising success was somewhat less than 100 per cent pure. The ideas behind the campaign should have been credited to the junior guys, not to the high-profile ad men on Madison Avenue, nor to the suits at hip TBWA. The history of the bottle began in the 1970s with three Swedish designers. Their concept broke every rule; it was everything a vodka bottle cannot - must absolutely not - be. The design, however, won the award for the year's best American design and a Madison Avenue ad agency took the credit. The Swedish vodka in the ugly bottle made a chance debut at Studio 54 and became a huge success. Every ad agency involved claimed the triumph for themselves - especially those that initially rejected the winning design. When Vin & Spirits - the state-owned producer of Absolut - discovered that Hamilton was to write a book about his findings, they tried every strong-arm tactic to halt its publication. The book, however, became an instant bestseller in Sweden.
Product Identifiers
Publisher
Cengage Learning, INC International Concepts
ISBN-13
9781587991370
eBay Product ID (ePID)
88971119
Product Key Features
Publication Name
Absolut: Biography of a Bottle
Format
Paperback
Language
English
Subject
Advertising, Business
Publication Year
2002
Type
Textbook
Number of Pages
288 Pages
Dimensions
Item Height
218 mm
Item Width
142 mm
Item Weight
454 g
Additional Product Features
Country/Region of Manufacture
United States
Description de l'objet fournie par le vendeur
Informations sur le vendeur professionnel
Revival Books Ltd
Revival Books
Hall Carr Mill
Fallbarn Road
Rawtenstall
Lancashire
BB4 7NX
United Kingdom
Numéro de TVA :
- GB 901578627
Numéro d'immatriculation de la société :
- 07693718
Je certifie que toutes mes activités de vente seront conformes à toutes les lois et réglementations de l'UE.
Numéro CRN :
- 07693718
Inscrit comme vendeur professionnel
Évaluations en tant que vendeur (2 519 298)
- c***7 (832)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéItem arrived promptly and well wrapped/ The book was n Good condition as described -- and a real bargain at this price. The seller also provided tracking details with Royal Mail and email updates to confirm despatch, due delivery time and when deliver had been made -- all of which was very much appreciated. A first class transaction from an excellent seller I have bought from before and will do again. Highly recommended. Many thanks! A+++++
- m***p (519)- Évaluations laissées par l'acheteur.Dernier moisAchat vérifiéItem was dispatched FAST - packaging was POOR - condition was SLIGHTLY DAMAGED - price was EXCELLENT - seller communication EXCELLENT - Received a partial refund due to damage - the condition of books is somewhat of a lottery, and the packaging doesn't provide much protection, however, it must be said that customer service is excellent, and they do all they can to try to resolve problems. Due to great prices and great customer service would use again in the future B+
- e***e (8)- Évaluations laissées par l'acheteur.6 derniers moisAchat vérifiéThere was an issue with the condition of the book being stated incorrectly, but the seller promptly applied a refund when asked for. The book was extremely cheap for what it was, and the seller was generous when giving the refund. The packaging was appropriate and secure and the book was dispatched quickly. A great seller to buy from
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