Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases), Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.
Product Identifiers
Publisher
Pearson Education The Limited
ISBN-10
027371192x
ISBN-13
9780273711926
eBay Product ID (ePID)
90742405
Product Key Features
Author
Gerry Johnson, Richard Whittington, Kevan Scholes
Publication Name
Exploring Corporate Strategy: Text & Cases
Format
Paperback
Subject
Business, Economy & Industry, Business
Publication Year
2007
Type
Textbook
Number of Pages
920 Pages
Dimensions
Item Height
260mm
Item Width
192mm
Weight
1686g
Height
260mm
Width
192mm
Item Weight
1686g
Additional Product Features
Spine
33mm
Genre
Business, Accounting & Vocational: Textbooks & Study Guides