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Duct Tape Marketing : The World's Most Practical Small Business Marketing Guide by John Jantsch (2011, Trade Paperback, Revised edition)

In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape. In Duct Tape Marketing, you will learn how to: turn your marketing efforts into a lead generation machine create long-term plans for your business's continual growth implement marketing strategies that make your business thrive Plus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.

Book Title
Duct Tape Marketing : the World's Most Practical Small Business Marketing Guide
Author
John Jantsch
Format
Trade Paperback
Language
English
Features
Revised
Topic
Marketing / Multilevel, Marketing / General, Small Business, Strategic Planning, Advertising & Promotion
Publication Year
2011
Genre
Business & Economics
Number of Pages
304 Pages

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