Accéder au contenu principal

ACTUELLEMENT ÉPUISÉ

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys by Marcel Danesi (Paperback, 2007)

À propos de ce produit

Économiser sur : Adultes, université

Diapositive actuelle {CURRENT_SLIDE} sur {TOTAL_SLIDES}- Économiser sur : Adultes, université

Jeu De Thrones LCG Watchers De Mural Exp Carte Jeu Tout Neuf & Emballé
8,17 EUR
Prix médian sur eBay 10,22 EUR
Fools Gold BOARD GAME Marque Neuf sous Blister Cheap
8,17 EUR
Prix médian sur eBay 14,14 EUR

Vous aimerez peut-être aussi

Diapositive actuelle {CURRENT_SLIDE} sur {TOTAL_SLIDES}- Vous aimerez peut-être aussi

À propos de ce produit

Product Information

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Product Identifiers

Publisher
Rowman & Littlefield
ISBN-13
9780742555457
eBay Product ID (ePID)
87174711

Product Key Features

Author
Marcel Danesi
Publication Name
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Format
Paperback
Language
English
Subject
Advertising
Publication Year
2007
Type
Textbook
Number of Pages
220 Pages

Dimensions

Item Height
231mm
Item Width
154mm
Item Weight
358g

Additional Product Features

Title_Author
Marcel Danesi
Series Title
The R&L Series in Mass Communication
Country/Region of Manufacture
United States