Personal Finance / Investing, Marketing / General, Industrial Management, Technical & Manufacturing Industries & Trades, Strategic Planning
Features
Revised
Illustrator
Yes
Genre
Technology & Engineering, Business & Economics
Author
Michael E. Mcgrath
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
24.4 Oz
Item Length
9.3 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Trade
LCCN
00-055928
Dewey Edition
21
Dewey Decimal
658.4/012
Edition Description
Revised edition
Table Of Content
Part I: Framework for Product Strategy. 1. Strategy Requires Vision. 2. Aligning Vision and Strategy. 3. Building the Foundation: Product Platform Strategy. 4. Defining the Offerings: Product Line Strategy. 5. Addressing Market Realities: the MPP Framework. 6. Successful Expansion Paths: The Leveraged Expansion Framework. Part II: Competitive Strategy. 7. Achieving Sustained Differentiation Using Vectors of Differentiation. 8. Product Pricing Strategy. 9. Taking Advantage of First-to-Market and Fast-Follower Strategies. 10. Thinking Globally About Product Strategy. 11. Understanding the Opportunities and Risks of Cannibalization. Part III: Growth Strategies. 12. Highways to Rapid Growth. 13. Growth Through Acquisitions. 14. Growth Through New Ventures. 15. Growth Through Innovation. Part IV: The Process of Product Strategy. 16. Strategic Balance and Portfolio Management. 17. Process Elements.
Synopsis
One of the key determinants of success for today's high-technology companies is product strategy--and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple--plus a new focus on growth strategies and on Internet businesses--define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.